Marketing communication Essay Example | Topics and Well Written Essays - 1000 words

Marketing communication - Essay Example In this report, we are going to develop a marketing communication plan for the center in order to improve the business by making the center more attractive and eye-catching for the public. The marketing plan will include such strategies which will play their role in creating awareness among the public about the facilities and entertainment provided by Viejas Outlet Center. Luther (2001) found that analysis of the current situation of any company or firm is necessary before development of a marketing plan. It is because analysis lets us know about the strengths, weaknesses, opportunities and threats regarding any specific company for which the plan is to be developed. So in the case of Viejas Outlet Center, we carried out a thorough analysis regarding the current business situation of the outlet in order to know the defficiencies and strengths regarding the outlet. Strengths of the outlet include entertainment spots and various other facilities such as casino, shopping stores, danceclubs, restaurants, and water fountain for the children. These facilities are good enough to attract the customers towards the outlet but it needs a suitable marketing plan in order to creae awareness among the public. The major drawback of Viejas Outlet Center is its marketing strategy. The marketing strategy has a lot of flaws in it due to which the outlet is unable to attract the public. Marketing plan is very old fashioned and is not adjustable with the demands of modern marketing strategies and tactics. Threats to the Viejas Outlet Center include creation of other outlets in the reigon which may not have such faciltities and entertainment spots as the Viejas Outlet Center holds, but the effective marketing strategies of the new outlets may provide them with dominance or egde over Viejas Outlet Center. That is why, Viejas Outlet Center needs to have an effective and innovative

Management of Long-Term Cardiorespiratory Symptoms Essay

Management of Long-Term Cardiorespiratory Symptoms - Essay Example Her daughter is concerned as Mary is breathless at rest, has a persistent cough and appears to have some ankle oedema. This first case study will deal with the nursing issues related to the management of this elderly, obese hypertensive patient with history of smoking. He is undergoing treatment for hypertension, and on this presentation, he is complaining of shortness of breath on minimal exertion. Like any other nursing management, an evaluation is necessary which would initiate the nursing process. The assessment would involve first taking a detailed history of this patient. Nursing assessment of the cardiovascular system includes a patient health history and physical examination. If the patient had been experiencing an acute problem, the focus should be on the most serious sign and symptom. In this case, the symptom is difficulty breathing on minimal exertion. It appears that this is new development over the baseline hypertension and obesity, and this has been continuing for quite some time. Since rest produces amelioration of this patient's symptoms of dyspnoea on exertion, it is highly probabl e that this new development in chronic in nature and is stable (Ahmed et al., 2004, 297-307). Therefore, a complete nursing assessment may be undertaken on presentation. In the second scenario, the patient has complicated lung disease, which has characteristic exacerbations and remissions. This patient is dependent on home care, and her condition has deteriorated due to development of congestive right heart failure secondary to her lung disease. The presence of heart failure is indicated by the history of persistent cough and ankle edema. Therefore, there is fluid retention, and the pump failure in the heart has led to accumulation of fluid in the lung leading to breathlessness and persistent cough. History The history is that of a person who is currently having a sedentary lifestyle and is perhaps not able to control body weight. He had symptoms of weakness, fatigue, shortness of breath on exertion. Although he had dyspnoea on exertion, he did not have dyspnoea at rest. However, fatigue and exhaustion continued throughout the day, and he had activity intolerance. There was a sense of chest pressure with activity, and he did not complain about insomnia. His personal history revealed little to no exercise, and he spent most of the day at home watching television. He is obese and is a heavy smoker. Obesity is associated with breathlessness on the simple level of reducing the capacity of the lungs to expand and increasing the workload of the organs. Specifically, obesity may decondition the heart, result in fatty infiltration of the myocardium and lead to altered filling pressures (Gustafsson et al., 2005, 58-64). A long history of hypertension is more closely associated with heart failure than a shorter history. In the second case, when assessing the patient with heart failure and breathlessness, especially if the pattern or severity of the breathlessness is changing, it is worth looking for factors that may be contributing to the problem. The most likely would be common problems such as chest infections and anaemia (Anand et al., 2005, 12-15). A chest infection can provoke heart failure due to increased haemodynamic demands or by the formation of pleural effusions. Anaemia